- When we say ‘we’, ‘us’ or ‘RIDEDIRT.CO.UK’ or 'RIDEWAVES.CO.UK' or 'RIDESNOW.CO.UK' it’s because that’s who we are and we own and run the website and clothing business.
The type of personal information we collect
- We collect certain personal information about visitors and users of our sites and services.
- The most common types of information we collect include things like: names, email addresses, postal addresses, transactional details, content you direct us to make available on our products (such as cast lists, event details) and web analytics data.
How we collect personal information
- We collect personal information directly when you provide it to us, automatically as you navigate through the Sites, or through paypal when you make a purchase from us. We do not hold any payment details other than the amount paid, your contact details, your email and your postal address. No card details are ever given to us or stored by us.
- We collect your personal information when you provide it to us when you complete our booking forms, our order forms or buy items or services on our Sites, subscribe to a newsletter, email list, submit feedback, enter a contest, fill out a survey, or send us a communication.
Personal information we collect about you from others
- Although we generally collect personal information directly from you, on occasion, we also collect certain categories of personal information about you from other sources. In particular:
- financial and/or transaction details from payment providers located in the US and UK in order to process a transaction;
- third party service providers (like Google, Facebook) who are located in the US or UK, which may provide information about you when you visit our website. The information varies and is controlled by that service provider or as authorized by you via your privacy settings at that service provider.
How we use personal information
- We will use your personal information:
- To fulfil a product order to you (anything you purchase from us)
- To complete a purchase transaction for you (post your purchase to you)
- Where this is necessary for purposes which are in our legitimate interests. These interests include:
- operating our site
- providing you with products described on the Sites
- verifying your identity when you sign in to any of our Sites
- responding to support emails, and helping facilitate the resolution of any disputes
- updating you with operational news and information about our Sites and products e.g. to notify you about changes to our Sites and changes to our products
- carrying out technical analysis to determine how to improve the Sites and products we provide
- managing our relationship with you, e.g. by responding to your comments or queries submitted to us on the Sites or asking for your feedback or whether you want to participate in a survey
- managing our legal and operational affairs (including, managing risks relating to content and fraud matters);
- training our staff about how to best serve our customers
- improving our products and services
- providing general administrative and performance functions and activities
- Where you give us consent:
- providing you with marketing information about products and services which we feel may interest you; and
- For purposes which are required by law.
- For the purpose of responding to requests by government, a court of law, or law enforcement authorities conducting an investigation.
When we disclose your personal information
- We will disclose personal information to the following recipients where legitimately needed:
- Our employees
- our professional advisers (lawyers, accountants, financial advisers etc.) which are located in the UK
- regulators and government authorities in connection with our compliance procedures and obligations;
- a purchaser or prospective purchaser of all or part of our assets or our business, and their professional advisers, in connection with the purchase;
- a third party to respond to requests relating to a criminal investigation or alleged or suspected illegal activity;
- a third party, in order to enforce or defend our rights, or to address financial or reputational risks;
- a rights holder in relation to an allegation of intellectual property infringement or any other infringement; and
- other recipients where we are authorised or required by law to do so.
Where we transfer and/or store your personal information
- We are based in the UK so your data will be processed in the UK only. In order to protect your information, we take care where possible to work with subcontractors and service providers who we believe maintain an acceptable standard of data security compliance.
How we keep your personal information secure
- We store personal information on secure servers that are managed by us and our service providers, and occasionally hard copy files that are kept in a secure location in the UK. Personal information that we store or transmit is protected by security and access controls, including username and password authentication, two-factor authentication, and data encryption where appropriate.
How you can access your personal information
- You have the right to make a request to access all personal information we hold about you and to request corrections of any errors in that data. You can also close the account you have with us for any of our Sites at any time. To make an access or correction request, contact our data champion using the contact details at the end of this policy.
Marketing Choices regarding your personal information
- Where we have your consent to do so (e.g. if you have subscribed to one of our e-mail lists or have indicated that you are interested in receiving offers or information from us), we send you marketing communications by email about products and services that we feel may be of interest to you. You can ‘opt-out’ of such communications if you would prefer not to receive them in the future by using the “unsubscribe” facility provided in the communication itself.
- You also have choices about cookies, as described below. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject cookies some parts of our Sites may not work properly in your case.
Cookies and web analytics
- For more general information on cookies, see https://www.allaboutcookies.org.
- When you visit our Sites, there’s certain information that’s recorded which is generally anonymous information and does not reveal your identity. If you’re logged into your account some of this information could be associated with your account. We’re talking about the following kinds of details:
- your IP address or proxy server IP address’;
- the domain name you requested;
- the name of your internet service provider is sometimes captured depending on the configuration of your ISP connection;
- the date and time of your visit to the website;
- the length of your session;
- the pages which you have accessed;
- the number of times you access our site within any month;
- the file URL you look at and information relating to it;
- the website which referred you to our Sites; and
- the operating system which your computer uses.
How long we keep your personal information
When we need to update this policy
- We will need to change this policy from time to time in order to make sure it stays up to date with the latest legal requirements and any changes to our privacy management practices.
- When we do change the policy, we’ll make sure to notify you about such changes, where required. A copy of the latest version of this policy will always be available on this page.
How you can contact us
- If you have any questions about our privacy practices or the way in which we have been managing your personal information, please contact our data champion in writing at Data Champion, RIDEDIRT.CO.UK, 17 Northfield Close, Horndean Hants, PO8 0DX or email our Data Champion.
As we are in Europe, these rights also apply to you:
- For the purposes of applicable EU data protection law (including the General Data Protection Regulation 2016/679 (the “GDPR”), we are a ‘data controller’ of your personal information.
How you can access your personal information
- You are also entitled to ask us to port your personal information (i.e. to transfer in a structured, commonly used and machine-readable format, to you), to erase it, or restrict its processing. You also have rights to object to some processing that is based on our legitimate interests, such as profiling that we perform for the purposes of direct marketing, and, where we have asked for your consent to process your data, to withdraw this consent as more fully described below.
- These rights are limited in some situations – for example, we can demonstrate that we have a legal requirement to process your personal information. In some instances, this means that we may retain some data even if you withdraw your consent.
- Where we require your personal information to comply with legal or contractual obligations, then provision of such data is mandatory: if such data is not provided, then we will not be able to manage our contractual relationship with you, or to meet obligations placed on us. In all other cases, provision of requested personal information is optional.
- If you have unresolved concerns you also have the right to complain to data protection authorities. The relevant data protection authority will be the data protection authority of the country: (i) of your habitual residence; (ii) of your place of work; or (iii) in which you consider the alleged infringement has occurred.